Wake Up

Over 80 per cent of our waking time is spent on autopilot.

We all know the feeling of driving a long distance and arriving at our destination with little memory of the journey. That's because when we are doing routine activities our subconscious takes over to save energy: we are on autopilot.

This doesn't just happen when we drive. It happens every day when we are at work, with our loved ones, or simply living our lives. Wake Up! is a series of experiments designed to help you break free from this trap. From climbing a tree to writing a letter, here are a year's worth of balanced, playful experiences that will engage your imagination and stimulate your senses.

By escaping autopilot more often you'll feel tuned in, tap in to who you really are, and make every day count.